What makes human consciousness unique? John Parrington draws on early Russian ideas and the latest neuroscience to argue that humans went through a 'mind shift' when we developed language, and words and the shared cultural world they enabled altered our brains, and have shaped them ever since.
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
When God created man, he created him in his own image. Man was not created by chance. He is not a mistake. With God there are not biological accidents. You were strategically designed with a purpose, a plan, a destiny. God’s plan for you did not include pain, suffering, failure, and lack. God never intended for us to journey through life depressed, brokenhearted, weary and poor. It is out of his abundance that man was created. If all these are true, then why is life such a struggle? Why are victory, success, and prosperity so far-fetched? In this practical, easy – to – read wordspirational piece, you will discover how your mind is the key to unlocking your God – given destiny. Where there is an enemy, there is a battle, and the battle is in your mind. This book attempts to expose the tactics that the enemy uses to deceive man and defeat man’s destiny, and challenges you to fight back by making strategic changes necessary to renew your mind to God’s way of thinking. There is need for a mind shift. A need to have a thorough brain wash. Discover who you were really created to be – victorious, successful, healthy, and full of purpose. So, take the “scrubbing bubbles” of God’s word, open your mind, and position yourself for a mind shift.
Im too fat. I MUST be successful. Im scared. Its because when I was a kid Daddy is never home. We all have frameworks weve built for ourselves throughout life. Ways of being. Of believing. Glasses through which we see life. Whether positive or negative, they shape our whole being and affect our daily lives. From being unsatisfied at home or in a relationship, to impressions left with us from childhood, we constantly live out of lives through these lenses we create in our mind. In Mindshift, Drs. Marty Lerman and Samuel Kupper seek to take the reader on an experiential journey to show how simple changes in perception, a reworking of the way we see through our own lenses, can create drastic positive change. Read about how one woman conquered cancer, how a veteran came home and now lives without the lasting effects of war, how kids no longer suffer from ADHD, and more. If these people can create these kinds of changes in their lives with just a simple shift of the mind, imagine what you could do. Your mind is powerful. Harness it. Shift.
I’m not good enough. It’s my fault. I am alone. I am worthless. Do any of these words sound familiar to you? These voices and lies are an attempt by the enemy giving him power to hijack your identity, by twisting your perspective of God, your family, career, church, and other relationships. Whose voice are you listening to? Whose report will you believe? This book is an attempt to bring you out of the darkness until the marvelous light of Christ Jesus. You are an heir to God throne, and you have a spiritual inheritance, you are a winner by God’s design. In Mindshift, Linda C Lee shares her story and steps of overcoming her identity crisis due to trauma she suffered as a child, at the hands of a family friend. She offers practical solutions that will help you: • Find courage to dismantle the façade and embrace your true identity. • Break the cycle of a victim mindset and trust the power of God to set you free. • Discover the strength to say no to users and learn to recognize authentic love. • Ditch self-ambition and explore the wealth of your divine purpose. • Find your voice and help others heal. Be propelled into favor and fulfillment as you listen to God’s voice. He wants you to know the relevance of your authentic value and the unique purpose for which you were born.
Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.
Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
The collection, interpretation and display of art from the People’s Republic of China, and particularly the art of the Cultural Revolution, have been problematic for museums. These objects challenge our perception of ’Chineseness’ and their style, content and the means of their production question accepted notions of how we perceive art. This book links art history, museology and visual culture studies to examine how museums have attempted to reveal, discuss and resolve some of these issues. Amy Jane Barnes addresses a series of related issues associated with collection and display: how museums deal with difficult and controversial subjects; the role they play in mediating between the object and the audience; the role of the Other in the creation of Self and national identities; the nature, role and function of art in society; the museum as image-maker; the impact of communism (and Maoism) on the cultural history of the twentieth-century; and the appropriation of communist visual iconography. This book will be of interest to researchers and students of museology, visual and cultural studies as well as scholars of Chinese and revolutionary art.
In her first book, From Status Quo to Creativity, Ijeoma Nwankwo encourages her readers to push past complacency and strive for something greater. “The goal here,” she writes, “is to be bold while staying aware of the importance of creativity, which can advance you as an individual and add greater value to the overall work you take part in.” Through a straightforward, step-by-step process, readers explore the keys to creativity, learn how to conquer everyday obstacles, and embrace innovation. With in-depth explanations on ROI, customer—unsung hero, automation, problem solving and SMART goals, From Status Quo to Creativity guides the reader through exercises designed to help everyone from beginners to experts dig deeper and reach higher. For those looking to push ahead in the business world and break through the barriers of the mundane, Nwankwo has a powerful message: “You can do it!”
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.