The Art of BMW Motorcycles presents the rolling sculptures that are BMW motorcycles in studio portraits, each bike accompanied by a short history of the machine. All the classic bikes are here--pre-World War II BMWs like the R5 that defined performance in that era; the military R12 that carried the Wehrmacht as it blitzkrieged its way across Europe; the R75M that accompanied Rommel’s Panzers in North Africa; the Earles-forked R69S that offered the perfect platform for mounting a Steib sidecar; the R90S café racer; and the GS (Gelände Sport) series that launched a dual-sport revolution. All the bike families are covered: the side-valve machines from the early years, the early overhead-valve performance bikes, the postwar Airheads and Oilheads, the four-cylinder and six-cylinder touring bikes, the early pushrod singles, the modern overhead-cam singles, the latest parallel twins, and inline-four cylinder sport bikes. From the first model, the R32 that launched BMW's motorcycle dynasty, to the latest (and fastest) model, the World Super Bike dominating S1000RR, this book captures nearly a century of motorcycling excellence.
The Complete Book of BMW Motorcycles offers a thorough year-by-year guide to every production machine ever built by Germany’s leading motorcycle manufacturer. From the first model, the 1923 R32 that launched BMW's motorcycle dynasty, to the latest (and fastest) superbike, the S1000RR, this book captures nearly a century of motorcycling excellence in a combination of historic and contemporary photos. Technical specs are provided for each model. This comprehensive review covers all of BMW's bike families: The side-valve machines from the early years The early overhead-valve performance bikes The modern Airheads and Oilheads The four-cylinder and six-cylinder touring bikes The early pushrod singles The modern overhead-cam singles The latest parallel twins, and inline-four cylinder sport bikes Among them, you'll find all the classic bikes—pre-World War II BMWs like the R5 that defined performance in that era; the military R12 that carried the Wehrmacht as it blitzkrieged its way across Europe; the Earles-forked R69S that offered the perfect platform for mounting a Steib sidecar; the R90S café racer; the K1 “flying brick”; and the GS (Gelände Sport) series that launched a dual-sport revolution right up to today’s world-class S100RR and retro-inspired R nine T. Like the other titles in Motorbooks' Complete Book series, this guide to BMW's motorcycle output offers the most complete reference to the subject available.
Many books have been published about BMW motorcycles, but no-one has focussed solely on the BMW chopper, bobber, trike and quad bike custom scene ndash; until now. Although not normally associated with the brand, there are some fantastic BMW customs out there, old and new; this book showcases them in all their innovative glory. Features stunning images of customised BMW singles, twins and fours from contributors around the globe, many complemented by owner's stories and technical descriptions. Certain to be of interest to marque fans as well as the custom bike scene in general. Enter the other side of BMW ...
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Finally! The world's most incredible motorcycles are given the artful representation they deserve. The motorcycle should have disappeared with the advent of the inexpensive automobile, since Henry Ford's Model T usurped the motorcycle's position as a primary form of utilitarian transportation, but a funny thing happened on the way to extinction - the motorcycle not only survived but thrived. Enough people were enamored of the thrill and beauty of the two-wheeled mechanical beast to ensure it would continue to exist indefinitely. And exist they have! Many of the motorcycles manufactured over the past century truly fit the description of "classic," and many consider these machines works of art. Written by noted motorcycle author Patrick Hahn, Classic Motorcycles presents the history of motorcycling as told through the most significant, iconic, classic motorcycles of all time, with both period photography and modern portrait photography. All the best domestic and international makes are represented here, from BMWs, Indians, and Triumphs to Vincents, Ducatis, and Harley-Davidsons - the most classic models. You'll drool over the 1933 Matchless Silver Hawk. Each motorcycle was shot in a studio setting using photographer Tom Loeser's light-painting technique. Period ads and relevant historic photos and documents are spread throughout the book to supplement the portraits of the bikes, really evoking a sense of time and place. Prepare to be in awe of the undeniably classic motorcycles in this collection. It's the only motorcycle history you'll need.
Marketing – A Relationship Perspective Moderne Grundlange zum Marketing Das Lehrbuch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketings. Der Ansatz verbindet dabei den klassischen Ansatz der strategischen Marketingplanung und seiner Instrumente mit dem neuen Ansatz des Relationship Marketing. Der ganzheitliche Ansatz des Buches umfasst dabei die aktuellen Marketing-Grundlagen, Praxisbeispiele sowie anwendungsorientierte Fallstudien und eignet sich somit ideal sowohl für Manager und Entscheidungsträger im Marketing-Bereich, Studenten in Bachelor- und Materstudiengängen sowie Dozenten und Trainer.
Set your pulse racing with this stunning visual guide to over 1000 pin-up machines - iconic symbols of wanderlust, speed, and the open road. From Gottlieb Daimler's gas-powered "engine on a bicycle" which set fire to the seat on its first outing, to superbikes such as the Ducati 916, The Motorbike Book takes you on an enthralling tour of the bike's history. It shows you bikes that appeal to the head - practical forms of transport - and to the heart - a parade of classic pin-ups including cult machines such as the Honda RC30, the Triumph Bonneville and the Harley-Davidson XR750. The Motorbike Book shows the brilliance and impracticality of different designs and features detailed cross-sections of engines such as the air-cooled two-stroke. It explains how the great marques such as the Royal Enfield, the "legendary" Indian Scout, Vespa, and Norton all became household names. Whether you are a hardcore enthusiast, or looking forward to your first machine, this is one title you cannot be without.
