This e-book presents selected papers from social sciences and humanities research area. The aim of this lecture notes is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. This e-book will serve as a valuable reference resource for academics and researchers across the globe.
Knowledge production in academia today is burgeoning and increasingly interdisciplinary in nature. Research within the humanities is no exception: it is distributed across a variety of methodic styles of research and increasingly involves interactions with fields outside the narrow confines of the university. As a result, the notion of liberal arts and humanities within Western universities is undergoing profound transformations. In Mapping Frontier Research in the Humanities, the contributors explore this transformative process. What are the implications, both for the modes of research and for the organisation of the humanities and higher education? The volume explores the intra- and extra-academic engagement of humanities researchers, their styles of research, and exemplifies their interdisciplinary character. The humanities are shaping debates about culture and identity, but how? Has neuroscience changed the humanities? What do they tell us about 'hypes' and economic 'bubbles'? What is their international agenda? Drawing on a number of case studies from the humanities, the perceived divide between classical and 'post-academic' modes of research can be captured by a republican theory of the humanities. Avoiding simple mechanical metrics, the contributors suggest a heuristic appreciation of different types of impact and styles of research. From this perspective, a more composite picture of research on human culture, language and history emerges. It goes beyond “rational agents”, and situates humanities research in more complex landscapes of collective identities, networks, and constraints that open for new forms of intellectual leadership in the 21st century.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices.
IT changes everyday’s life, especially in education and medicine. The goal of ITME 2013 is to further explore the theoretical and practical issues of IT in education and medicine. It also aims to foster new ideas and collaboration between researchers and practitioners.
The humanities and social sciences are interested in the cybersecurity object since its emergence in the security debates, at the beginning of the 2000s. This scientific production is thus still relatively young, but diversified, mobilizing at the same time political science, international relations, sociology , law, information science, security studies, surveillance studies, strategic studies, polemology. There is, however, no actual cybersecurity studies. After two decades of scientific production on this subject, we thought it essential to take stock of the research methods that could be mobilized, imagined and invented by the researchers. The research methodology on the subject "cybersecurity" has, paradoxically, been the subject of relatively few publications to date. This dimension is essential. It is the initial phase by which any researcher, seasoned or young doctoral student, must pass, to define his subject of study, delimit the contours, ask the research questions, and choose the methods of treatment. It is this methodological dimension that our book proposes to treat. The questions the authors were asked to answer were: how can cybersecurity be defined? What disciplines in the humanities and social sciences are studying, and how, cybersecurity? What is the place of pluralism or interdisciplinarity? How are the research topics chosen, the questions defined? How, concretely, to study cybersecurity: tools, methods, theories, organization of research, research fields, data ...? How are discipline-specific theories useful for understanding and studying cybersecurity? Has cybersecurity had an impact on scientific theories?
This book offers a multidisciplinary strategy for finding new and more effective human-computer interaction approaches, in particular from a socio-technical perspective, that facilitate the exploration and exploitation of benefits that information technologies (IT) offer organizations. Though the relationship between IT and organizations is certainly very strong, it is also one of the greatest obstacles to securing benefits from their interaction. The participation of organizational users in the planning and design stages of IT interfaces is the main area of human-computer interaction, where a wealth of contributions are positively enriching both the academic and management discussions. Thus, a new approach for managing this relationship is needed, one in which the different stakeholders are suitably taken into account. Moreover, the outstanding success of the 2.0 phenomenon offers an example of a relevant platform where human-computer interaction has been widely developed and exploited. Consequently, this will influence and already is influencing – the way IT and users interact with each other. The book is based on a selection of the best papers – original, double blind peer-reviewed contributions – from the annual conference of the Italian chapter of the AIS, held in Milan, Italy in December 2013.
Featuring new contributions by leading globalization scholars, this timely volume analyzes the organization, geography, politics, and power dynamics of international trade and production networks understood as global commodity chains.
Frontiers of Phonology is a collection of essays that present a selective overview of trends in the linguistic analysis of sound structure. The essays are written by specialists from Europe, Canada and the USA and discuss issues from three broad areas of phonology: the nature and representation of phonological features; the role and structure of the skeletal tier and syllable structure; and the competing claims of derivational and declarative approaches to phonology. The book provides a forum for lively discussion of important theoretical topics from various standpoints including metrical and autosegmental phonology, dependency phonology and declarative phonology. The contributors, who are protagonists of these different standpoints, compare notes and show the merits of their different approaches. The essays discussing derivational issues offer an excellent introduction to the area of constraints based phonology, and by covering the phonology of many languages the book provides an understanding of how human languages in general use sound.
Hay razones para pensar que llega una cuarta ola de democratización. En la actualidad existen más democracias en el mundo que en ningún periodo anterior. Desde el año 1991, nada menos que cuarenta Estados han emprendido la transición hacia la democracia. La existencia de naciones en vías de democratización o de redemocratización, como los esfuerzos para crear constituciones supraestatales -es el caso de la Unión Europea-, hacen imprescindible avanzar hacia un mejor conocimiento de los procedimientos legislativos y los modelos alternativos de constitución política. La división histórica de las ciencias políticas en distintos campos de estudio ha sesgado el enfoque adoptado por economistas y politólogos sobre numerosos temas y ha supuesto limitaciones artificiales para el análisis de muchas cuestiones sociales relevantes. De ahí la importancia innegable de un estudio unificado de la economía política que explore las fronteras de la interacción entre política y economía. La caracterización de la economía política como síntesis de diversos campos suscitará controversia, a la vez que abre una línea de investigación muy estimulante para elucidar nuestra comprensión sobre las democracias.Este libro recoge los resultados del seminario "La economía política de la democracia", celebrado en Barcelona entre los días 5 y 7 de junio de 2008 con el apoyo de la Fundación BBVA. En él se dieron cita líderes intelectuales en economía y ciencias políticas con el fin de desarrollar planteamientos equilibrados sobre temas comunes de análisis, tales como las estrategias preelectorales, las elecciones, la formación de coaliciones y las prácticas de gobierno, dentro de un único marco integrador. Se prestó una especial atención a campos actuales de desarrollo, entres ellos, la entrada endógena de candidatos, los comportamientos de políticos y votantes, negociaciones y acuerdos, y regímenes políticos.
The Routledge Companion to Digital Humanities and Art History offers a broad survey of cutting-edge intersections between digital technologies and the study of art history, museum practices, and cultural heritage. The volume focuses not only on new computational tools that have been developed for the study of artworks and their histories but also debates the disciplinary opportunities and challenges that have emerged in response to the use of digital resources and methodologies. Chapters cover a wide range of technical and conceptual themes that define the current state of the field and outline strategies for future development. This book offers a timely perspective on trans-disciplinary developments that are reshaping art historical research, conservation, and teaching. This book will be of interest to scholars in art history, historical theory, method and historiography, and research methods in education.
