What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.
This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.
This book targets game developers, publishers, journalists, and any person who makes computer and video games their passion. The book analyses the best-selling games of 2001 by examining what made them commercial and critical successes. Computer game industry inside information, advice from well-known gaming sages, and interviews from notable developers provide tips on what makes games fun and great. Includes CD.
Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.
"It's easy to create powerful and professional themes for your WordPress web site when you've got this book to hand. It provides clear, step-by-step instructions to create a robust and flexible WordPress theme, along with best practices for theme development. It will take you through the ins and outs of creating sophisticated professional themes for the WordPress personal publishing platform. It reviews the best practices from development tools and setting up your WordPress sandbox, through design tips and suggestions, to setting up your theme's template structure, coding markup, testing and debugging, to taking it live. The last three chapters are dedicated to additional tips, tricks, and various cookbook recipes for adding popular site enhancements to your WordPress theme designs using third-party plugins"--Resource description p.
The Routledge Companion to Media Anthropology provides a broad overview of the widening and flourishing area of media anthropology, and outlines key themes, debates, and emerging directions. The Routledge Companion to Media Anthropology draws together the work of scholars from across the globe, with rich ethnographic studies that address a wide range of media practices and forms. Comprising 41 chapters by a team of international contributors, the Companion is divided into three parts: Histories Approaches Thematic Considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, participation, and social change, as well as production and access to information and knowledge. This volume considers new developments, and highlights the ways in which anthropology can contribute to the study of the human condition and the social processes in which media are entangled. This is an indispensable teaching resource for advanced undergraduate and postgraduate students and an essential text for scholars working across the areas that media anthropology engages with, including anthropology, sociology, media and cultural studies, internet and communication studies, and science and technology studies.
Executive function refers to the goal-oriented regulation of one’s own thoughts, actions, and emotions. Its importance is attested by its contribution to the development of other cognitive skills (e.g., theory of mind), social abilities (e.g., peer interactions), and academic achievement (e.g., mathematics), and by the consequences of deficits in executive function (which are observed in wide range of developmental disorders, such as attention-deficit hyperactivity disorder and autism). Over the last decade, there have been growing interest in the development of executive function, and an expanding body of research has shown that executive function develops rapidly during the preschool years, with adult-level performance being achieved during adolescence or later. This recent work, together with experimental research showing the effects of interventions targeting executive function, has yielded important insights into the neurocognitive processes underlying executive function. Given the complexity of the construct of executive function, however, and the multiplicity of underlying processes, there are often inconsistencies in the way that executive function is defined and studied. This inconsistency has hampered communication among researchers from various fields. This Research Topic is intended to bridge this gap and provide an opportunity for researchers from different perspectives to discuss recent advances in understanding childhood executive function. Researchers using various methods, including, behavioral experiments, neuroimaging, eye-tracking, computer simulation, observational methods, and questionnaires, are encouraged to contribute original empirical research. In addition to original empirical articles, theoretical reviews and opinions/perspective articles on promising future directions are welcome. We hope that researchers from different areas, such as developmental psychology, educational psychology, experimental psychology, neuropsychology, neuroscience, psychiatry, computational science, etc., will be represented in the Research Topic.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
In order to understand the motivations for and implications of Hillary Clinton's historic run for the White House— and her subsequent defeat—the authors explore sexism and gender bias in U.S. political and social culture. • Analyzes original data such as Twitter hashtags, exit polls, and other public opinion data • Goes beyond women-in-politics research to consider gender as a barrier to political equality • Describes the media's involvement in perpetuating gender stereotypes • Considers rape culture as an important aspect of both the Trump campaign and the general election
Why are we fascinated by the red carpet? What fascinates us about Top 10 Lists and awards shows? How important is it that we have the newest gadgets, buy the newest albums, and see the best movies on opening weekend? This book deconstructs one of the most universally impactful aspects of our global society. This book dissects the concept of popularity in more than a dozen major areas of modern life to gain a better understanding of the force that drives so much of our culture. Some of the book’s most controversial, enlightening, and thought-provoking insights include: Advertising – Crossing a bridge between reality and fantasy Television – Live vicariously through the dangerous lives of others Politics – Everyone wants to see a good fight Media – We just want a story; we don’t care if it’s true Comedy – Remind us that life isn’t great, but it could be worse Business – Trying to be friends (and customers) with the cool kids Art – Finding some sort of meaning in ourselves, not the art Internet – Everyone wants to be someone else Academics – Destroy the past, redefine the future Music – Tell us your story, and break our hearts with it Fashion – The weirder, the better Writing – Lying to yourself and finding new truths Environment – Being a part of something greater Sports – At least we’ll all have something to talk about…
We all have different versions of ourselves that we show the world and depending on the day, that version can be a good one, not as good, or hit-it-out-of-the-ballpark great. It’s on those great days, when we show up as the best of who we are, that we’re able to succeed in every dimension. But life gets messy, nobody’s at their best every day, and it’s difficult to consistently hit home runs. Inside these pages is a recipe for navigating your life in ways that will deliver health, happiness, and success as many days a week as possible. Filled with tools and techniques holistic in nature yet practical in application, fresh perspectives, concrete advice, and a few secret weapons, this handbook is designed to help you confidently execute the bold moves and nuanced change needed to make the most of who you are and translate your personal picture of health into the version you want the world to see and hear – the Best Version of You.