This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
A riveting new account of Theodore Roosevelt’s impassioned crusade for military preparedness as America fitfully stumbles into World War I, spectacularly punctuated by his unique tongue-lashings of the vacillating Woodrow Wilson, his rousing advocacy of a masculine, pro-Allied “Americanism,” a death-defying compulsion for personal front-line combat, a gingerly rapprochement with GOP power brokers—and, yes, perhaps, even another presidential campaign. Roosevelt is a towering Greek god of war. But Greek gods begat Greek tragedies. His own entreaties to don the uniform are rebuffed, and he remains stateside. But his four sons fight “over there” with heartbreaking consequences: two are wounded; his youngest and most loved child dies in aerial combat. Yet, though grieving and weary, TR may yet surmount everything with one monumentally odds-defying last triumph. Poised at the very brink of a final return to the White House, death stills his indomitable spirit. In his lively, witty, blow-by-blow style, David Pietrusza captures, through the lens of the Bull Moose, the 1916 presidential campaign, America’s entry into the Great War in 1917, Woodrow Wilson’s presidency, and the last years of one of American history’s greatest men, who said on his death bed at the age of sixty, “I promised myself that I would work up to the hilt until I was sixty, and I have done it. I have kept my promise….” Pietrusza not only transports readers with his dramatic portraits of TR, his hated rival Wilson, and politics in wild flux but also poignantly chronicles the horrific price a family pays in war.
Turkey’s Justice and Development Party (AKP), after coming to power in 2002, sought to play a larger diplomatic role in the Middle East. The AKP adopted a proactive foreign policy to create ‘strategic depth’ by expanding Turkey’s zone of influence in the region, drawing on the opportunities of geography, economic power and imperial history to reconnect the country with its historical hinterland. Yet despite early promise, this policy came undone after the Arab upheavals of 2011 and has seen Turkey increasingly at odds with its neighbours and the West. Turkey's New Foreign Policy outlines the key tenets of the AKP’s policy of strategic depth in the Middle East and how this marks a departure from traditional Turkish foreign policy. Particular attention is focused on the Turkish reaction to the political changes that swept through the Arab world – including the Syrian civil war – and presented Turkey with its most significant foreign-policy challenge to date. Based on extensive primary research of Turkish-language sources, this monograph argues that political changes in the Middle East have precipitated a serious decline in Turkish regional influence, reversing earlier gains in influence after the AKP came to power. However, despite these foreign-policy defeats, the AKP has shown little indication that it is willing to scale back its ambitions, insisting that it stands on the right side of history – drawing a clear distinction between Turkey and the West.
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