Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertaintyout of webinar creation. Written by John Carucci under the guidanceof webinar technology company ON24, the book provides a roadmap forcreating a webinar that effectively communicates to the audiencewithout boring them to sleep. Webinars For Dummies gives youthe insider's perspective on techniques that have been proveneffective time and again. Webinars are becoming increasingly common as a way forbusinesses to connect with customers and partners without distancebeing a factor. Whether they take the form of a live presentation,a PowerPoint slideshow, or a combination of both, the beauty of thewebinar is that it can be archived and viewed again after theinitial set presentation. But this feature also adds a burden tothe webinar creator, as the presentation must be understood outsideof the live context. Creating what is essentially an archivalpresentation means considering a host of factors surrounding bothcontent and organization. Webinars For Dummies includes allthe information your business needs to start creating customwebcasts, including: A webinar overview, and how to determine your need, budget, andavailable tools Topic selection, script creation, graphic production, andmarketing Creation advice, including live troubleshooting and how tohandle viewer questions Archiving tips, and how to integrate webinars into a marketingplan You'll also find special tips for effective production andmarketing, tips for readying yourself for the webinar, and casestudies that illustrate successful webinar techniques. Modernbusiness is rarely localized, and webinars are an effective way tocommunicate live, on a global scale. Webinars For Dummieshelps you ensure your business doesn't get left behind.
Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.
Zoom into the new world of remote collaboration While a worldwide pandemic may have started the Zoom revolution, the convenience of remote meetings is here to stay. Zoom For Dummies takes you from creating meetings on the platform to running global webinars. Along the way you'll learn how to expand your remote collaboration options, record meetings for future review, and even make scheduling a meeting through your other apps a one-click process. Take in all the advice or zoom to the info you need - it's all there! Discover how to set up meetings Share screens and files Keep your meetings secure Add Zoom hardware to your office Get tips for using Zoom as a social tool Award-winning author Phil Simon takes you beyond setting up and sharing links for meetings to show how Zoom can transform your organization and the way you work.
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate
Amp up your collaboration skills and rock the modern workplace by harnessing the power of Microsoft 365 with this one-stop guide to the world's leading productivity platform The Microsoft 365 productivity solution for the workplace is a cloud-based service with many features for effective and secure collaboration virtually or in person. Whether you start your day with meetings in Teams, respond to Outlook emails, create documents with Office apps, or even automate your work with artificial intelligence, Microsoft 365 has you covered. But first, you must unlock the potential of this powerful solution to showcase your ability to keep up with the modern workplace and make an impact in your organization. To do that, you need Microsoft 365 For Dummies! This book walks you through the steps to get your work done anytime, anywhere, on any device, with Microsoft Teams as the central hub. Discover how to chat online in real time; conduct online meetings; co-author documents in the cloud; develop no-code applications; and even prioritize your well-being. The insights and step-by-step guidance in Microsoft 365 For Dummies will help you stay connected and engaged with your colleagues. Level up your teamwork game with the latest meeting and collaboration best practices from Microsoft Teams Stretch your use of Office apps (Word, Excel, PowerPoint, Outlook, and OneNote) by infusing artificial intelligence into your everyday tasks Save time (and look really smart) by automating your work with the Power Platform apps Take a break from work and focus on your health and well-being at home or in the office Whether you’re a Microsoft 365 newbie or a superuser looking for details on what's new, Microsoft 365 For Dummies is the friendly and authoritative how-to book you need. Discover the benefits of cloud technology today!
Create a space for a healthy work–life balance Stay connected with Slack, Zoom, and Microsoft Teams Maintain productivity and stay healthy and sane Working from home is the new normal Working from home was already on the rise, but when COVID-19 hijacked our reality, it became a way of life for many. Whether you're doing it one or two days a week or full-time, you'll appreciate the guidance in this book. Here are tried-and-true tips for enhancing your productivity, creating a workspace that's pleasant and efficient, dealing with distractions, making the most of virtual meetings, maintaining the trust of your manager and teammates, and a whole lot more. Inside... Make online meetings more productive Get in the right headspace Set necessary boundaries and expectations Maintain effective connection with team members Learn to stay focused
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.
Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.